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New Releases
Out now The 10:10 Simple Recipe Book with more than 180 quick and simple super-healthy recipes for you and your family to make your 10:10 journey even easier!
Not Just Another Protein Bar - It’s The Perfect Snack
Our new 10:10 snack bars contain 10g of protein and are under 150 cal per bar!
Created by Clinical Nutritionist Sarah Di Lorenzo our high-protein, low-sugar and low-calorie snacks, taste delicious and are designed to help you achieve and maintain your optimum healthy weight.
For Those Who Haven’t Read The Books
10:10 by Sarah Di Lorenzo was born out of my first ever book now called The 10:10 Plan published in 2021 by Simon & Schuster, this book is a foundation of my long term weight loss and weight maintenance principles.
The concept stems from the principle idea that readers could lose 10 kilos in around 10 weeks following a long-term food plan and my principles for healthy living and keeping a healthy weight for life.
To help readers on their journey we published The 10:10 Recipe Book in June 2022, followed by a Detox and Smoothie book called 10:10 Kickstart and a healthy recipe book for everyone called 10:10 Simple in 2023.
As the brand evolved so did the meaning behind the name. 10:10 can mean different things for different people – 10 out of 10 for achieving your personal goals, or 10 out of 10 because it works.
Many of my 10:10 meal plans recommend a snack such as a protein bar for convenience and we all love to have something in our day that feels like it could be a treat without all the sugar and guilt. I never found a bar on the market I really liked so after years of clients and readers asking me which protein bars they should buy I thought it was time to make my own. That way I know exactly what's in them and can happily recommend them to readers and followers.
And that’s where 10:10 by Sarah Di Lorenzo comes from. And yes of course my protein bars all have 10 grams of protein!
"With Sarah’s help, you will reach your goal weight. But more than that – you will keep it off. Plus, your mind will be clear, and you will have energy in abundance. Put simply, you will feel amazing."
MONIQUE WRIGHT, Weekend Sunrise 
"Sarah showed me how to do something I hadn’t been able to do in years … lose those last, stubborn few kilos that annoyed and frustrated me. She gave me a healthy plan to stick to, with no tiresome calorie counting, just good food. And the best thing was, it could be changed here and there as my days suddenly got busy. I can’t recommend her highly enough."
NATALE BARR, Sunrise
"Sarah admits I am her most needy, intractable and ravenous client. To succeed, she needed more than science; it was a medley of psychology, stealth-health, tofu-trauma therapy and round-the-clock chocolate intervention. I did it gracelessly and grudgingly and yet Sarah stripped off 16 kilos in 8 weeks. Stop reading and urgently buy her books."
MATT DORAN, Weekend Sunrise
"Over the years I’ve bought every health-kick book there is – macrobiotic, vegan, ‘eating right for my blood type’ – some I barely made past the first day, others the first... page! Now, thanks to Sarah, I’ve finally found what works for me! Her detox approach is a celebration of food and feeling your best. No punishment, restriction or radical plans. Instead, a clear roadmap to restoring your best health, based on actual science (thanks to the countless medical studies Sarah loves to read). The most surprising result – I’m still following its principles long after my 10 weeks are done. The other books are binned; Sarah’s plan has become a way of life."
SALLY BOWREY, Sunrise